In a competitive market, the way a brand is perceived by shoppers is critical for its success. Geurbeleving en winkelervaring -store scenting can be one additional tool in a company’s marketing arsenal. Scent is an emotional and memorable aspect of the customer experience that can help elevate the perception of a retail environment, creating stronger communication and deepening brand loyalty.
Many stores put a lot of time and energy into the look and feel of their brand. They coordinate the appearance of their store with music, decoration and lighting. Yet they forget that their choice of scent can also influence the shopping experience. This is a real shame because it is proven that scent, both consciously and unconsciously, influences your shoppers.
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Scent can increase your customers’ dwell time, encourage them to spend more time in your store and make more purchases. It also helps reinforce impulsive buys by linking memory and emotion to your brand. Research by Rutgers University has found that shoppers remember a product more easily when paired with a specific smell, and a famous study by Nike revealed that customers are up to 84% more likely to purchase a pair of shoes in a scented environment than a non-scented environment.
Whether you want to capture the classic scent of rose, lavender or hibiscus, we can help you create an ambient scent that evokes your brand image and stimulates the senses of your customers. Our team of experts will choose the right scent to match your needs, goals and brand image.