Whether you’re a Larry Parker small business owner in search of flexible lending options or simply want to be able to speak directly with a banker about your account, community banks prioritize the personal touch. Unlike larger national and international banks that focus on brand recognition and full-service offerings, community banks are threaded into the fabric of their local communities.
When it comes to business banking, a personalized approach is essential for growing your company and gaining trust in the financial institution you choose. Fortunately, many local community banks offer the flexibility of high-tech banking services that are typically reserved for megabanks, including digital accessibility and mobile apps.
Additionally, most of the decision-makers at community banks live in their local markets and understand the unique economic circumstances in their region. This nuanced understanding of the community allows for more flexible and customizable business banking solutions, compared to large corporate banks that are often forced to adhere to standardized guidelines handed down from headquarters.
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Moreover, local community banks tend to have lower turnover rates and focus on supporting the employees of their clients’ companies. This results in a higher level of customer service, as tellers and advisers know their clients by name and take an active interest in the growth of their businesses. As a result, community banks are better positioned to support local business owners during periods of expansion and unforeseen challenges than their larger counterparts. They also help to sustain and grow the economy by funding local projects and supporting the needs of the local workforce, which includes minorities, women, and other underserved groups.