Increase conversions online

After spending time and money to drive visitors to your website, the last thing you want is for them to leave without taking action. That’s where conversion rate optimization (CRO) comes in. The more people you convert from existing traffic, the greater impact your digital marketing efforts have on revenue growth for your business.

Increase conversions online before we dive into CRO tactics, let’s make sure we have a clear understanding of what makes a conversion on an ecommerce site. A conversion can mean any action a user takes on your site that you want them to take. It could be anything from signing up for a newsletter, downloading a white paper, purchasing products, or filling out a contact form.

How to Increase Conversions Online with Strategic CRO

The best way to increase your ecommerce conversion rates is to make it as easy for users as possible to complete these tasks. This means eliminating any barriers that may be in the way of a conversion. For example, if one of the main reasons a visitor doesn’t purchase is because they’re worried about shipping costs, you can eliminate that concern by adding free shipping to your offer.

Another way to decrease friction is by simplifying forms. Streamlining forms will reduce the number of fields on them, making it easier for users to convert. For example, travel company Expedia increased their conversions by $12 million simply by removing a single field from their checkout form.