Dentist digital marketing refers to a series of online strategies that promote dental services and attract new patients. While traditional advertising casts a wide net, digital marketing for dentists is more precise and effective, with the added benefit of being easily tracked. This allows the practice to tinker with its strategy until it hits on something that produces tangible results.

When people in need of a dentist look for one, they typically type “dentist near me” or similar terms into Google and scroll through the search results. When they see your name and logo on the first page, they’re more likely to click it. However, getting to the top of the results list is a challenge for any business, including dental practices.

Innovative Dentist Digital Marketing Tactics

Local SEO is one of the most important tools in a dental practice’s arsenal when it comes to attracting new patients. It gives dental practices a leg up over competitors who may be less focused on optimizing their local visibility, which is key to attracting local patients. It also helps patients find the information they need, such as the practice’s hours of operation, address, phone number, website URL and more. Adding high-quality photos of the practice, staff, and office facilities also helps potential patients get to know the dentist and feel comfortable making an appointment. In addition, ensuring that all of the practice’s business information is up-to-date and accurate on all online platforms is vital for improving search visibility.