One of the most important things an estate agent can do to rank for local keywords is optimize their Google Business Profile. This is where searchers can see reviews, location information and photos of your property listings. Getting listed here is a great way to build relationships with customers in your service area.

The estate agency.m marketing tool is Google Analytics and Google Search Console. Both will allow you to track your SEO performance and identify any potential issues on your website. A quick analysis of these tools will uncover things like the number of visitors your site is receiving, how much traffic it’s getting from organic searches and what keywords are driving them to your website.

Estate Agent SEO: Optimizing Your Website for Better Visibility

The next step is to optimize your on-page SEO. This includes keyword research and implementing those keywords into your page titles, meta descriptions, internal links and body content. Avoid keyword stuffing or overusing keywords, which will cause your page to rank lower. Focus on creating quality content that helps your customers. This will help your page rank higher and earn more clicks.

Internal linking is a real estate website’s superpower, connecting relevant pages on your site. This will improve your SEO and provide a better user experience. It’s also important to make sure your website is fast. A quick SEO website audit with a tool like Semrush will uncover any technical issues that may be preventing your site from ranking. Lastly, be sure to use a service like Shortpixel to compress images on your website to reduce their file size.